{"id":257,"date":"2012-01-06T06:19:49","date_gmt":"2012-01-06T14:19:49","guid":{"rendered":"http:\/\/markdicamillo.com\/wordpress\/?page_id=257"},"modified":"2012-07-27T10:14:12","modified_gmt":"2012-07-27T17:14:12","slug":"marketing-overview","status":"publish","type":"page","link":"http:\/\/markdicamillo.com\/wordpress\/?page_id=257","title":{"rendered":"Marketing Overview"},"content":{"rendered":"<p>Over 20 years of marketing experience with creative consumer products companies from Mattel Toys to Philips Electronics, as well as smaller Southern California start ups in a variety of industries from high-tech to arts and crafts.<\/p>\n<p>Bringing years of experience in<strong> Strategic Brand Marketing<\/strong> including:<\/p>\n<ul>\n<li>Strategic and Tactical Planning,<\/li>\n<li>Brand Strategy and Development, and<\/li>\n<li>Licensing.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Well versed in all forms of <strong>Marketing Communications<\/strong> including:<\/p>\n<ul>\n<li>TV and Print Advertising,<\/li>\n<li>Internet Advertising, Display, SEM, Email, Social Media,<\/li>\n<li>Direct Selling and Multi-Level Marketing,<\/li>\n<li>Consumer Promotions,<\/li>\n<li>Public Relations, and<\/li>\n<li>White Papers.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Proven success with <strong>Trade Programs and Sales Support<\/strong> including:<\/p>\n<ul>\n<li>Trade Programs and Sales Materials,<\/li>\n<li>Point of Purchase,<\/li>\n<li>Merchandising,<\/li>\n<li>Trade Show Presentations, Panels, and Exhibits.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Experience with <strong>Lead Generation<\/strong> including:<\/p>\n<ul>\n<li>Sales to Top Retailers and Discounters, Enterprises, Fortune 500, and SMB,<\/li>\n<li>Lead Generation,<\/li>\n<li>Outbund Telemarketing,<\/li>\n<li>CRM Integration, Goldmine, and Salesforce.com.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Capable<strong> Market Researcher<\/strong> including:<\/p>\n<ul>\n<li>Competitive Market Scans,<\/li>\n<li>Focus Groups,<\/li>\n<li>Online Surveys, and<\/li>\n<li>A-B Ad Testing.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Client Companies<\/strong><\/p>\n<p>Fortune 500<\/p>\n<ul>\n<li>Mattel<\/li>\n<li>Philips Electronics<\/li>\n<li>Ford<\/li>\n<li>Black &amp; Decker<\/li>\n<li>Union Carbide<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Technology<\/p>\n<ul>\n<li>Brand Affinity Technologies<\/li>\n<li>Primal Solutions<\/li>\n<li>HomeAccess Microweb<\/li>\n<li>Amdahl<\/li>\n<li>Epson<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Other<\/p>\n<ul>\n<li>Once Upon a Family<\/li>\n<li>The Key Worldwide<\/li>\n<li>McCulloch<\/li>\n<li>Stacked Wines<\/li>\n<li>AFP Metals<\/li>\n<li>Eurotech<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Over 20 years of marketing experience with creative consumer products companies from Mattel Toys to Philips Electronics, as well as smaller Southern California start ups in a variety of industries from high-tech to arts and crafts. Bringing years of experience in Strategic Brand Marketing including: Strategic and Tactical Planning, Brand Strategy and Development, and Licensing. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4,"menu_order":0,"comment_status":"open","ping_status":"open","template":"fullwidth.php","meta":[],"_links":{"self":[{"href":"http:\/\/markdicamillo.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/257"}],"collection":[{"href":"http:\/\/markdicamillo.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/markdicamillo.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/markdicamillo.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/markdicamillo.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=257"}],"version-history":[{"count":3,"href":"http:\/\/markdicamillo.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/257\/revisions"}],"predecessor-version":[{"id":290,"href":"http:\/\/markdicamillo.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/257\/revisions\/290"}],"up":[{"embeddable":true,"href":"http:\/\/markdicamillo.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/4"}],"wp:attachment":[{"href":"http:\/\/markdicamillo.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}