{"id":4,"date":"2011-12-12T21:05:43","date_gmt":"2011-12-12T21:05:43","guid":{"rendered":"http:\/\/markdicamillo.com\/wordpress\/?page_id=4"},"modified":"2021-03-17T21:05:16","modified_gmt":"2021-03-18T04:05:16","slug":"page-2","status":"publish","type":"page","link":"http:\/\/markdicamillo.com\/wordpress\/?page_id=4","title":{"rendered":"Marketing"},"content":{"rendered":"<p>Over 20 years of marketing experience with creative consumer products companies from Mattel Toys to Philips Electronics, as well as smaller Southern California start ups in a variety of industries from high-tech to arts and crafts.<\/p>\n<p><span style=\"text-decoration: underline;\">Bringing years of experience in<strong> Strategic Brand Marketing<\/strong> including:<\/span><\/p>\n<ul style=\"margin: 0pt 0pt 0pt 20px;\">\n<li style=\"list-style: square outside none;\">Strategic and Tactical Planning,<\/li>\n<li style=\"list-style: square outside none;\"><a href=\"http:\/\/markdicamillo.com\/wordpress\/?page_id=8\">Brand Strategy and Development, and<\/a><\/li>\n<li style=\"list-style: square outside none;\">Licensing.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Well versed in all forms of <strong>Marketing Communications<\/strong> including:<\/span><\/p>\n<ul style=\"margin: 0pt 0pt 0pt 20px;\">\n<li style=\"list-style: square outside none;\"><a href=\"http:\/\/markdicamillo.com\/wordpress\/?page_id=189\">TV and Print Advertising<\/a>,<\/li>\n<li style=\"list-style: square outside none;\"><a href=\"http:\/\/markdicamillo.com\/wordpress\/?page_id=193\">Internet Advertising, Display, SEM, Email, Social Media,<\/a><\/li>\n<li style=\"list-style: square outside none;\">Direct Selling and Multi-Level Marketing,<\/li>\n<li style=\"list-style: square outside none;\">Consumer Promotions,<\/li>\n<li style=\"list-style: square outside none;\"><a href=\"http:\/\/markdicamillo.com\/wordpress\/?page_id=201\">Public Relations, and<\/a><\/li>\n<li style=\"list-style: square outside none;\">White Papers.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Proven success with <strong>Trade Programs and Sales Support<\/strong> including:<br \/>\n<\/span><\/p>\n<ul style=\"margin: 0pt 0pt 0pt 20px;\">\n<li style=\"list-style: square outside none;\">Trade Programs and Sales Materials,<\/li>\n<li style=\"list-style: square outside none;\">Point of Purchase,<\/li>\n<li style=\"list-style: square outside none;\">Merchandising,<\/li>\n<li style=\"list-style: square outside none;\">Trade Show Presentations, Panels, and Exhibits.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Experience with <strong>Lead Generation<\/strong> including:<\/span><\/p>\n<ul style=\"margin: 0pt 0pt 0pt 20px;\">\n<li style=\"list-style: square outside none;\">Sales to Top Retailers and Discounters, Enterprises, Fortune 500, and SMB,<\/li>\n<li style=\"list-style: square outside none;\">Lead Generation,<\/li>\n<li style=\"list-style: square outside none;\">Outbund Telemarketing,<\/li>\n<li style=\"list-style: square outside none;\">CRM Integration, Goldmine, and Salesforce.com.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Capable<strong> Market Researcher<\/strong> including:<br \/>\n<\/span><\/p>\n<ul style=\"margin: 0pt 0pt 0pt 20px;\">\n<li style=\"list-style: square outside none;\">Competitive Market Scans,<\/li>\n<li style=\"list-style: square outside none;\">Focus Groups,<\/li>\n<li style=\"list-style: square outside none;\">Online Surveys, and<\/li>\n<li style=\"list-style: square outside none;\">A-B Ad Testing.<\/li>\n<\/ul>\n<p><strong>Client Companies<\/strong><\/p>\n<p><span style=\"text-decoration: underline;\">Fortune 500<\/span><\/p>\n<ul style=\"margin: 0 0 0 20px;\">\n<li style=\"list-style: square outside;\">Mattel<\/li>\n<li style=\"list-style: square outside;\">Philips Electronics<\/li>\n<li style=\"list-style: square outside;\">Ford<\/li>\n<li style=\"list-style: square outside;\">Black &amp; Decker<\/li>\n<li style=\"list-style: square outside;\">Union Carbide<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Technology<\/span><\/p>\n<ul style=\"margin: 0 0 0 20px;\">\n<li style=\"list-style: square outside;\">Brand Affinity Technologies<\/li>\n<li style=\"list-style: square outside;\">Primal Solutions<\/li>\n<li style=\"list-style: square outside;\">HomeAccess Microweb<\/li>\n<li style=\"list-style: square outside;\">Amdahl<\/li>\n<li style=\"list-style: square outside;\">Epson<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Other<\/span><\/p>\n<ul style=\"margin: 0 0 0 20px;\">\n<li style=\"list-style: square outside;\">Once Upon a Family<\/li>\n<li style=\"list-style: square outside;\">The Key Worldwide<\/li>\n<li style=\"list-style: square outside;\">McCulloch<\/li>\n<li style=\"list-style: square outside;\">Stacked Wines<\/li>\n<li style=\"list-style: square outside;\">AFP Metals<\/li>\n<li style=\"list-style: square outside;\">Eurotech<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Over 20 years of marketing experience with creative consumer products companies from Mattel Toys to Philips Electronics, as well as smaller Southern California start ups in a variety of industries from high-tech to arts and crafts. Bringing years of experience in Strategic Brand Marketing including: Strategic and Tactical Planning, Brand Strategy and Development, and Licensing. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"fullwidth.php","meta":[],"_links":{"self":[{"href":"http:\/\/markdicamillo.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/4"}],"collection":[{"href":"http:\/\/markdicamillo.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/markdicamillo.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/markdicamillo.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/markdicamillo.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4"}],"version-history":[{"count":22,"href":"http:\/\/markdicamillo.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/4\/revisions"}],"predecessor-version":[{"id":339,"href":"http:\/\/markdicamillo.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/4\/revisions\/339"}],"wp:attachment":[{"href":"http:\/\/markdicamillo.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}