Marketing
Over 20 years of marketing experience with creative consumer products companies from Mattel Toys to Philips Electronics, as well as smaller Southern California start ups in a variety of industries from high-tech to arts and crafts.
Bringing years of experience in Strategic Brand Marketing including:
Well versed in all forms of Marketing Communications including:
Proven success with Trade Programs and Sales Support including:
- Trade Programs and Sales Materials,
- Point of Purchase,
- Merchandising,
- Trade Show Presentations, Panels, and Exhibits.
Experience with Lead Generation including:
- Sales to Top Retailers and Discounters, Enterprises, Fortune 500, and SMB,
- Lead Generation,
- Outbund Telemarketing,
- CRM Integration, Goldmine, and Salesforce.com.
Capable Market Researcher including:
- Competitive Market Scans,
- Focus Groups,
- Online Surveys, and
- A-B Ad Testing.
Client Companies
Fortune 500
- Mattel
- Philips Electronics
- Ford
- Black & Decker
- Union Carbide
Technology
- Brand Affinity Technologies
- Primal Solutions
- HomeAccess Microweb
- Amdahl
- Epson
Other
- Once Upon a Family
- The Key Worldwide
- McCulloch
- Stacked Wines
- AFP Metals
- Eurotech