Marketing Overview

Over 20 years of marketing experience with creative consumer products companies from Mattel Toys to Philips Electronics, as well as smaller Southern California start ups in a variety of industries from high-tech to arts and crafts.

Bringing years of experience in Strategic Brand Marketing including:

• Strategic and Tactical Planning,
• Brand Strategy and Development, and
• Licensing.

Well versed in all forms of Marketing Communications including:

• TV and Print Advertising,
• Internet Advertising, Display, SEM, Email, Social Media,
• Direct Selling and Multi-Level Marketing,
• Consumer Promotions,
• Public Relations, and
• White Papers.

Proven success with Trade Programs and Sales Support including:

• Trade Programs and Sales Materials,
• Point of Purchase,
• Merchandising,
• Trade Show Presentations, Panels, and Exhibits.

Experience with Lead Generation including:

• Sales to Top Retailers and Discounters, Enterprises, Fortune 500, and SMB,
• Lead Generation,
• Outbund Telemarketing,
• CRM Integration, Goldmine, and Salesforce.com.

Capable Market Researcher including:

• Competitive Market Scans,
• Focus Groups,
• Online Surveys, and
• A-B Ad Testing.

Client Companies

Fortune 500

• Mattel
• Philips Electronics
• Ford
• Black & Decker
• Union Carbide

Technology

• Brand Affinity Technologies
• Primal Solutions
• HomeAccess Microweb
• Amdahl
• Epson

Other

• Once Upon a Family
• The Key Worldwide
• McCulloch
• Stacked Wines
• AFP Metals
• Eurotech